Most businesses are losing customers and revenue online without realising it. I find exactly where — and tell you how to fix it.
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Most businesses spend money on ads, SEO and websites without a clear picture of what's performing and what's quietly draining their budget.
A slow website loses visitors before they see your offer. Poor SEO means competitors take customers that should be yours. Misallocated ad spend means you're paying for traffic that never converts.
The gap between what your digital presence costs you and what it could earn you is often significant. My job is to close that gap.
I analyse your site's speed, technical health, mobile experience and Core Web Vitals — and show you exactly what it's costing you in lost visitors and conversions.
From technical SEO to content strategy, I identify where your organic growth is being held back and build a clear roadmap to more traffic and better rankings.
I audit your Google Ads, Meta and other paid campaigns to identify wasted spend, poor targeting and missed opportunities — then show you how to get more from every dollar.
A comprehensive review of your entire digital presence — website, SEO, paid media, analytics and conversion — with a prioritised action plan that focuses on revenue impact first.
Working with business owners and leadership teams who need a senior digital expert in their corner — without hiring a full agency. Flexible, direct and focused on results.
With experience running campaigns in 50+ countries across the US, Europe, Asia Pacific, Latin America and the Middle East — I understand how digital performance varies by market.
Companies I have worked with
Organic visitors per month achieved for a software company — up 233% year over year through SEO strategy and content optimisation.
In Google Ads managed in a single year, part of over $25M managed across 12 years with measurable ROI tracked for every campaign.
Monthly revenue milestone reached by a travel industry client after a full digital strategy overhaul including SEO, paid media and conversion optimisation.
Found wasted in one year for a client spending $1M+/month on Google Ads — budget allocated to targeting regions completely outside their market.
I started in digital marketing over 12 years ago and have spent that time working with everyone from small local businesses to global brands — managing over $25 million in ad spend and building SEO strategies that have generated over $1 billion in tracked revenue.
I've run campaigns in 50+ countries across the US, Europe, Asia Pacific, Latin America and the Middle East. I've worked across dozens of industries — travel, hospitality, home services, legal, e-commerce, finance and more.
Today I work as an independent consultant. That means you get senior expertise and direct, honest advice — without the overhead, the account managers or the agency pitch. Just clear analysis and a plan that actually works.
Whether you've received an audit from me or you're looking for a senior digital consultant — I'm happy to talk. No sales pitch. Just an honest conversation.
karl@digitaledgebykarl.com